|December 14th, 2015 11:31 AM|
by Ken Gagne
|Filed under Mainstream coverage, Steve Wozniak;|
We all know the history of Apple Computer Inc. (now Apple Inc.), and how its first products were the Apple-1 and Apple II, designed primarily by Steve Wozniak. The Apple II was the company's cash cow up to and well after the launch of the Macintosh in 1984, as has been documented in interviews with John Sculley and represented in films such as Steve Jobs.
While Woz laid the foundation for Apple, it was Steve Jobs who built upon it; now, so many generations of products removed from the Apple II, it's easier to think of Apple as Jobs' company more than Woz's. And apparently, that perception is not only just fine by Apple — the company is actively encouraging it. Starting with the Worldwide Developers Conference (WWDC) on June 8, 2015, all Apple press releases close with this tagline:
"Apple revolutionized personal technology with the introduction of the Macintosh in 1984."
That's a true statement, and from a marketing perspective, it's sensible to reference a product that's still on the market. But it also starts in the middle of the story, ignoring the genius of "the other Steve" and the products that launched an enterprise.
It's not news that Apple abandoned the Apple II — in fact, the last Apple press release to mention the Apple II at all was June 22, 2010. But for this new tagline to eliminate seven years of its history from press releases seems deceptive. Should Apple take a step back and publicly acknowledge its heritage?