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The Apple II was no stranger to the limelight of Computer Chronicles, a weekly television show that documented the rise of the personal computer industry, starting on PBS in 1981. The entire library of Computer Chronicles episodes is available online from The Internet Archive — no surprise, as when the show ended in 2002, its creator and host, Stewart Cheifet, took a position as director of the Archive.
One 1988 episode of Computer Chronicles coincided with the release of the Apple IIc Plus and GS/OS 4.0. Demonstrating these products on the show were Apple employees Anne Bachtold and Laura Kurihara, who struck me with two aspects of their presentation. First, they don't shy away from technical terminology and details. I suspect this show had a savvy audience that understood these terms, but given that personal computers were still in their infancy thirty years ago, I wonder how many non-techies tried tuning in but found this jargon impenetrable. Second, we all know the names of Apple II employees and alumni like Jef Raskin, Guy Kawasaki, and even Chris Espinosa. I marvel that there were so many more bigwigs like Bachtold and Kurihara whose contributions to the Apple II platform have been omitted from the annals of history. It demonstrates society's tendency to "celebritize" particular personalities to the point that their supporters get lost in their shadows.
Although he couldn't come to the studio for the interview, there's also a brief segment with John Sculley, who says that the Apple II provides users with "a real feel for the chips", likening it to a stick shift next to the Macintosh's automatic transmission. I think that's very true, as evidenced by how the Macintosh has grown increasingly graphics-oriented and closed. With the schematics and open nature of the Apple II, users can work much closer to the metal.
There's also a brief discussion of the possibility of an Apple II laptop, or even a computer that can run both Apple II and Macintosh software. What a world that would be!
Here's the full 28-minute episode. Feel free to skip time index 13:38 – 15:22, which focuses on the Mac IIx.
Hat tip to Steve Weyhrich!