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When I started at my current day job two years ago, I asked my Apple II friends for some good team-based project management tools. My quest was made more difficult by me not knowing what I was looking for, as I'd never used any such software.
Still, even though Trello came highly recommended, I found it inscrutable: it seemed to be just a series of lists in which items could be dragged from one column to another. How was this not simply a cloud-based, collaborative spreadsheet — like Google Sheets? I didn't understand how to make it work for me and my team.
Maybe I should given Trello another try, as it's recently proven its heart is in the right place. Their latest commercial is bookended with homages to our favorite classic computer:
Whenever I see the Apple II appear in unexpected places, I wonder how it got there. Who on the Trello team decided that a callback to a 39-year-old Apple computer was the proper frame for their latest advertisement? Where did they get the hardware used in the video? And what's going to become of it?
It may not be a story for the next issue of Juiced.GS… but it's one that puts a smile on my face.
(Hat tip to Eric Shepherd)