Internet Explorer on the Oregon Trail


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Although Web browsers are far more standardized in their interpretation of HTML than they were in the first decade of the World Wide Web, the "browser wars" for market share continue. For users who want more than the default browser their operating system comes with, the choices are plenty: Chrome, Firefox, Opera, Camino, Lynx, and more are still actively developed.

Of those, Microsoft's Internet Explorer has perhaps the worst reputation — even though, thanks to the support of such a commercial juggernaut, it may outlast its competition. Despite that, it struggles to remain relevant in the eyes of tech-savvy consumers who remember the days of IE6 — or, worse, those employees whose corporate policies have them continuing to use outdated, unsupported versions of IE.

Knowing this, Microsoft began a campaign of gentle self-mockery, running commercials that poked fun at the browser's history, calling it "The Browser You Loved To Hate". The first video showcased the estranged relationship a long-time user had with his browser; its follow-up focused on retraining a traditional Internet troll. The latest empathizes with its target demographic by saying, "Hey, we're a product of the same era you are."

I showed this commercial to a class of college juniors and seniors who were born no earlier than 1990. They got almost all the references, even the one that spoke to my generation: Oregon Trail. These students may not have had that experience on the Apple II as I did, but it is nonetheless a franchise that was born on the Apple II that has influenced the education of many.

It's remarkable that, for literally decades, students have grown up dying of dysentery. Hats off to Microsoft for acknowledging the cultural relevance the Apple II has for the first generations of personal computer users.

(Hat tip to Alex Knapp)


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