|May 13th, 2013 9:53 AM|
by Ken Gagne
|Filed under Game trail;|
Back in November, with no scripting and little forethought, I shot an unboxing video. Those outside the tech world may be unfamiliar with the genre, which is essentially a step-by-step documentary of the opening and unpacking of a new product. My product was the Nintendo Wii U, a video game system released on November 18. Much to my surprise, viewers were enthralled with the product and my stream-of-consciousness narration — that, or I had really good SEO. Either way, the video is now nearing a staggering one million views. Despite being only 1.4% of the videos on my YouTube channel, this single video accounts for 78% of my channel's total views.
Not that popularity makes me an expert, but I decided to revisit the genre when I purchased Zéphyr, a new, physical game for the Apple II. Once my copy arrived via international mail from Brutal Deluxe, I touted it, my Canon Rebel T2i DSLR, and my tripod to my office, where resides my Apple IIGS, and recorded my experience with the game. The camera is good for only ten minutes of consecutive video, which was more than enough for the six cuts I shot, which when edited together happened to add up to exactly ten minutes.
It'd be disingenuous for me to not acknowledge the influence of Brian Picchi, aka TanRu Nomad, who has produced dozens of excellent video reviews of Apple II hardware and software. His reviews are more stylish and edited than my "start rolling and see what happens" approach, so there really is no comparison between the two — otherwise, I'd lose! (Horribly.) But the idea that one could produce a video about the Apple II and have fun doing it was enough of a precedent for me to try. (Now if only I could get the hundreds of views he does!)
Although the Zéphyr video was openly posted to YouTube, it was primarily promoted on Facebook, where users were invited to "like" Juiced.GS's Facebook page to view the video. I don't know if anyone found that "fan gate" cumbersome or pretentious, but I received no complaints. Nonetheless, I figured two weeks later, the promotion has run its course, and I won't be cutting into the page's appeal by sharing the video here.
There aren't many opportunities to shoot unboxing videos of new Apple II products, especially one of a sort that aligns with my YouTube channel's other gaming content. I enjoyed this experience, even if there won't be another one like it. I hope the Internet enjoyed it, too!