The superior businessman: Jobs or Woz?

December 26th, 2011 10:56 AM
by
Filed under History, Steve Jobs, Steve Wozniak;
2 comments.

The current state of the economy presents unique challenges, but also unique opportunities. As larger companies fold under the weight of their own bulk, new enterprises are small, nimble, and innovate enough to fill new niches and needs. What what better innovator and businessman to inspire budding entrepreneurs than Apple's greatest Steve?

Jobs? No — Wozniak.

So says Trevor Owen, founder of the Lean Startup Machine. In his essay, "Why Founders Should Emulate Wozniak, Not Jobs" he makes several arguments:

  • • Steve Jobs played a minor role in Apple’s early success with the Apple II
  • • When Steve Jobs created the breakthrough Macintosh he had immense resources & clout
  • • The Macintosh underperformed against the Apple II, essentially was a flop
  • • NeXT Computers released a series of product flops
  • • Jobs’s later success (as a CEO) is due to his failures

It's not unusual to question Steve Jobs' role in the design and success of Apple's products, but this is the first time I've seen his business acumen also fall under scrutiny. Unsurprisingly, not everyone is convinced. Over at Forbes, E.D. Kain has some objections:

… if Wozniak had been in charge, it’s doubtful Apple would have been much of a company at all. Wozniak wanted to open the whole project up to all-comers. His enormous skill was in making things tick – not in building a company from the ground up…

… it really helps to couple visionary businessmen with brilliant engineers. So what if Jobs got ahead of himself in the early years? Start-ups today shouldn’t just look at the early careers of tech businessmen; they should pay attention to the entire package.

What do you think? Could Woz have built the Apple empire without Jobs? Could Jobs, without Woz?

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