Juiced.GS ships early!


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As I write this blog post, I am simultaneously proud, relieved, and shocked. The reason: I just delivered the March 2017 issue of Juiced.GS to the printshop.

Note: it is not March.

On all 84 issues of Juiced.GS that have been published to date, every cover has displayed the date of publication. In the 44 issues I've edited, only four of the year's 12 months have been represented on the cover: March, June, September, and December, aligning with the end of each quarter.

I took those months to be the deadline by which I had to deliver the issue to the post office. Sometimes this meant mailing an issue on March 31, with it not arriving in readers' hands until April.

But if you look back at earlier issues of Juiced.GS, you'll see different dates on the cover: February, May, August, and November. Former editor-in-chief Ryan Suenaga published midway through each quarter so as to avoid conflicting with other crunch periods, such as the holidays. I tried to follow his example, but on my very first issue, I slipped a month and never regained it.

But this year, the first issue of 2017 presented the opportunity to get back on track. One article held back from December gave us a head start, but it wasn't just that. I don't normally assign articles until after the previous issue has shipped — but I was able to solicit the author of this month's cover story, Mike Whalen, last fall, and he diligently worked through the holidays so that his submission would be ready as soon as we began work on the March issue. Our other staff and freelance writers, including Chris Torrence and Ivan Drucker, were also very timely with their contributions.

It all added up to us being able to print the magazine with a February date: as long as I got the magazine to the post office before Wednesday, we could accurately say the magazine shipped in February. But it still wouldn't be delivered until March, and although I've cut it close before, this approach felt dishonest, somehow.

So we're sticking with our traditional March date by shipping the issue on March 1. Honestly, it seems the best of both worlds: for possibly the first time ever, every subscriber should receive the issue in the same calendar month, without the staff rushing to meet an end-of-month deadline, whatever month that is.

Will shipping on the first of the month become the new standard? I don't know. At the least, it presents our staff with some leeway — a one-month buffer with which to get the June issue published.

Regardless of what this spells for the future, it's a relief to look forward to a month that's full of conventions, vacations, presentations, and milestones, knowing that I've already given Juiced.GS my full attention.

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