40 years in 40 seconds


Filed under History;
1 comment.

Apple is the most profitable company in the world, based on its market cap of $672 billion. (That's more than half a trillion, folks.) The iPhones, iPads, Apple Watches, and Macs all started in the apocryphal garage, where Steve Wozniak invented and Steve Jobs designed the Apple II.

Given all the success that's sprung from those early innovations, we diehard enthusiasts sometimes feel that modern-day Apple Inc. doesn't give its roots the recognition it deserves, as evidenced by the Apple II being erased from press releases. But our favorite computer finally did get a nod in this commercial celebrating Apple's 40th birthday on April 1, 2016:

On Facebook, commenters were underwhelmed, with "Not enough Apple II" being a recurring theme. It's true that Apple's classic machines constitute only a few of the video's opening seconds, but I'm not sure we could expect more than that: even more than the computers themselves, programs and peripherals for the Apple II lack the modern recognition of more recent innovations, such as iWork, AirPort, or Mighty Mouse.

Sometimes it's nice just to be mentioned.

(Hat tip to Shona Ghosh)

  1. "Not enough Apple II" – what about "Not enough pictures". It's all text – not even any mousetext!