The Iconic Apple coffee table book


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At some point in the last four years, you've probably come across the Shrine of Apple, where photographer Jonathan Zufi has set out to produce a gallery of every Apple product ever, from the Apple-1 to the iPad Mini. It's a gorgeous Web site with intuitive navigation and high-quality photos from multiple angles of all Apple hardware and packaging.

Now this artwork can be on display in your home with Iconic: A Photographic Tribute to Apple Innovation, a 350-page coffee table book, courtesy the author's self-publishing brand, Ridgewood Publishing.

Iconic features over 650 photos across six chapters: desktops (including the Apple II); portables; peripherals; iOS devices; prototypes (whether or not they went into production); packaging; and people. (For those counting, the video says there are six chapters but lists only fives — the narrator forgot about peripherals.)

The book is available in two hardcopy editions: a now-shipping $75 "classic"; and a yet-to-be-released special edition that comes in a slip sleeve that looks like an Apple IIe case. (There is, naturally, no coffee table e-book edition.) Shipping on the classic edition to my New England home is an extra $11.

Unlike a living Web site, a book immediately becomes a moment in time, a product of its publication date and unrepresentative of all the Apple products to come. Regardless, it's something I wouldn't mind as a holiday gift. It's nice to see a book like this become a reality without a Kickstarter project, especially since the book trailer could've just as easily served as a pitch video, which probably would've motivated me to by it on impulse, knowing I was contributing to moving the book from concept to coffee table.

Will you be putting Iconic on your table?

(Hat tip to Betsy McKay)