Apple's return to education


Filed under Musings;
Comments Off on Apple's return to education

Last week, Apple announced iBooks textbooks and iBooks author, two iPad applications designed to redefine education.

Although I still favor physical literature for leisure reading, the elimination of physical textbooks in favor of e-books has been a long time coming, as outlined in this 2009 column by Mike Elgan who proposed that "education reform should begin by burning all the textbooks." And Apple may be just the company to get the ball rolling. Some pundits are seeing this move as a return to Apple's origin: the iPhone and iPad, which have been aimed at consumers and the enterprise, overlooked that "schools have been one of Apple's biggest market since the days of the Apple II", writes Ryan Faas for Computerworld.

Others are less optimistic, saying that Apple's methodology is fundamentally flawed by being based on false assumptions and failing to address long-standing issues. Glenn Fleishman, a senior contributor to Macworld, remembers hearing these same promises in the days of the Apple II and cites a nine-year-old study that questions the value of technology in education (in contrast to a recent pilot program by Houghton Mifflin Harcourt):

It is not yet clear how much computer-based programs can contribute to the improvement of instruction in American schools. Although many researchers have carried out controlled evaluations of technology effects during the last three decades, the evaluation literature still seems patchy.

Lindsey Turrentine, editor-in-chief of CNET Reviews, says that no matter how elegant the software, the problem of hardware remains the same as it has the past three decades: "There was an Apple II in my third-grade classroom. We used it to play Oregon Trail. Then it died. Therein lies the problem with iPads in high school: devices break."

iPads are expensive, and they do break. And it may be true that Apple is simply trading one set of problems (the expense, weight, and outdatedness of textbooks) for another. But much of Apple's early success was found in the education market; "Education has always been a big part of Apple's DNA," said Eddy Cue, senior VP of Internet software and services, in the above video. Millions of today's adults may not be able to tell you exactly what they learned by playing Oregon Trail, but they remember the experience and the introduction it gave them to the computers that demand familiarity from today's workforce. Don't today's students deserve the same opportunities with today's tools that my generation had with the Apple II?